Your image is a combination of thoughts, feelings, opinions and visions people have about your company, your products or your services.  It’s what others think and feel about you, not necessarily and solely what your marketing and sales materials say. Your identity in the marketplace reflects your company image.  Two companies might have a similar image, but what sets you apart from a competitor creates your specific market identity. The attributes of a company that differentiate you from other companies is your market position. Image and reputation are closely related, but to understand their differences is to recognize how they compliment each other.  You build an image.  Your reputation is something you gain over time through your actions.


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A seasoned communications professional with 15 years of experience, Sheliah Gilliland Reynolds has business savvy and an insider's knowledge of the media and social media networking.

Before founding Resonate Communications, Sheliah led marketing communications and editorial efforts for major consumer brands, including eToys, BabyUniverse and My Twinn. She appeared in dozens of network and major-market TV interviews and participated in hundreds of print and new media articles, ranging from Redbook Magazine to the Wall Street Journal.

Sheliah also offers her clients a unique understanding of the news media from her experience as a television news manager and producer. She worked in award-winning newsrooms in Denver and Wichita, creating daily news broadcasts and special programming.


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